The Broken Narrative: Marketing, ERP, and the Power of People & Ethics
The Broken Narrative: Marketing, ERP, and the Power of People & Ethics. Chad Bowe • 12/15/2025 • 7 min read Lately, I have been hearing the same refrain across distribution, manufacturing, and e-commerce: “Marketing isn’t working.” “Our ERP implementation failed.” It is tempting to blame the platform, agency, or integrator. The core issue is rarely […]